Thai Fragrant Rice is an aromatic long grain rice grown in Thailand and consumed for many years as a premium rice in the UK.
It is used mainly for special occasions in the home and by the more discerning restaurants.
The timing of the purchase and shipment of this rice has to be carefully coordinated to guarantee maximum freshness and aroma.
The popularity and reputation of this rice is increasing, and as a result it is now becoming more of an everyday occasion.
The number one brand of Thai Fragrant rice in the UK amongst ethnic consumers.
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